So what media would he be interested in? Well, 
heavens—the personal computer has just about 
devastated North American business life. It’s 
utterly ruined the old pattern and instituted whole 
new patterns of its own; it’s changed an awful lot 
of people’s relation to work; it’s allowed cottage 
industry to develop. People work at home, I work at 
home, a lot of people work at home. So that is at 
war with the motorcar. It’s had a big effect on the 
car, a big effect, in changing our preferences for 
space.  About 20 years ago people still liked the 
very large roomy boxes on wheels. That’s largely 
gone now because of the intimacy of these new 
media, they don’t like those big empty spaces.